Our Projects
Zaria Court Hotel Brand Identity
The goal was to craft a brand system that reflects Zaria Court’s elegance, comfort, and contemporary hospitality experience. From defining logo usage and color palettes to setting tone-of-voice principles and photography direction, the project ensured consistency across all guest touchpoints; from digital presence to on-site materials.
Client
Aleph Hospitality
Service
Brand Identity, Graphic Design
Year
2025
Location
Kigali
Creative Brief
Project Objectives
The Zaria Court Hotel brand guidelines project was created to establish a cohesive, premium, and distinctive visual and verbal identity for the hotel. The goal was to craft a brand system that reflects Zaria Court’s elegance, comfort, and contemporary hospitality experience. From defining logo usage and color palettes to setting tone-of-voice principles and photography direction, the project ensured consistency across all guest touchpoints; from digital presence to on-site materials.
Success Metrics
Brand Consistency: Visual and verbal identity applied consistently across the website, social media, and print materials, leading to a unified brand experience.
Improved Recognition: Increased audience recognition of Zaria Court Hotel’s brand elements, such as logo and color palette, within the first three months of implementation.
Enhanced Marketing Efficiency: Reduced time and cost for creating new marketing materials due to the availability of clear brand standards and ready-to-use assets.
Stronger Customer Perception: Positive feedback from guests and partners indicating that the new brand reflects quality, trust, and hospitality aligned with the hotel’s values.
Internal Adoption: High adoption rate of the brand guidelines among internal teams and external partners, ensuring consistent brand presentation across all channels.
